While there has been a online trend that Assassin’s Creed: Shadows has been a commercial failure – further fuelled by Ubisoft themselves only sharing how many people had played the game rather than sales, and low Steam player counts – new data suggests the game has actually sold very well.

Mat Piscatella of Circana, their Retail Tracking Service (which accounts for dollar sales up to April 5) currently has Assassin’s Creed: Shadows as the top-selling game in the US for its first three weeks on the market.

Here's a fun one… Assassin's Creed: Shadows has been the best-selling video game in the US for each of its first 3 weeks in market, according to Circana's Retail Tracking Service (dollar sales, latest data through April 5th). Currently ranks #2 year-to-date trailing only Monster Hunter: Wilds.

— Mat Piscatella (@matpiscatella.bsky.social) 14 April 2025 at 16:21

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That apparently means it’s currently the second best-selling game of the year in the US, behind the impressive Monster Hunter: Wilds which has sold over 10 million copies globally.

In the UK, the game reportedly sold more physical copies in its first week than Star Wars: Outlaws managed in three months.

Finally, according to a source who talked to VGC, Assassin’s Creed: Shadows is the 2nd biggest launch in the franchise’s history, coming in second only to Assassin’s Creed: Valhalla, a game which benefitted massively from launching during the Covid era.

Ubisoft currently needs all the sales it can get, as the company is facing serious problems. Its stock price has tanked so low that Ubisoft announced plans to create a new subsidiary housing their biggest franchises, including Assassin’s Creed.

Personally, I’ve only played about 8 hours of Shadows and my impressions are that it’s overwhelmingly whelming. It’s fine. It can be fun, but feels like another generic Ubisoft game for the most part.