Marathon has been out for a little while now and seems to be getting really well-received from critics and actual players. But how well it has been doing in terms of sales has been a mystery, until now.

The data comes from Alinea Analytics, so as always, it isn’t official and we don’t know for sure how the company calculates all of this. However, they have proven themselves reasonably reliable, so at the very least, they are likely in the ballpark with their figures.

Rhys Elliott shared the data on his X account, noting that Marathon is currently at 1.2 million copies sold, which works out at about $48 million USD of revenue, assuming every copy sold was a standard edition. Alinea’s own numbers put it at $55 million in revenue. I’m unsure if their figure also includes microtransactions.

Those sales are probably softer than both Sony and Bungie were hoping for out of the gate, but strong word of mouth will might give it good ongoing sales. This is far from a Concord or even Highguard situation, but also far from the huge success they were probably looking for.

What’s really interesting is how the data breaks down. According to Rhys, PC sales are absolutely dominating, with 800k of the copies sold being on that platform. Just 217k of the copies were sold on PlayStation, and 133k on Xbox.

That’s kinda crazy for a first-party PlayStation game to not even break 20% of the sales, right?

And it’s also worth considering that Valve gets 30% of all the Steam sales, so with the majority of copies shifted being on PC, that’s a huge chunk of the revenue gone.

Paul Tassi at Forbes has corroborated the numbers, stating that his sources inside Bungie told him they are very close to the real figures.

So, the question is, can Marathon survive in the long-term? While I don’t see it shutting down in just weeks like other high-profile live-service fuck-ups, it could end up shuttered after a year or two on the market. Right now, player numbers on Steam are showing daily peaks of about 45-50k concurrent players, a bit lower than Helldivers 2 brings in. Given the low console sales, that means we are probably seeing south of 100k daily peak concurrent users. Right now, the trend is downwards, which means there’s a ticking clock on its lifespan.

However, I’m sure both Sony and Bungie are still very hopeful they can turn it around, and I would like to think there’s a decent chance of doing that. The people playing it do seem to love the depth of gameplay and the visuals, even if the onboarding seems rough, so given some time and work, Marathon could build a strong, loyal following.

What do you think?