My RPG addicted mind has a thing for lovely numbers and statistics, so it’s with great pleasure that I can announce that the UK has the highest ratio of gamers in Europe, according to the National Gamers Surveys conducted by New Zoo and PopCap Games earlier this year.
In their quest for gaming knowledge, they covered the UK, France and Germany to discover that over half of the population of these countries play games.
The ration of games was highest in the Uk where 68% and 59% of women played games. This is compared to Germany where 63% of men and 54% of women are gamers, and France, where 61% of men and 52% of women play videogames. That’s an estimated total of 153,133,640 gamers from across the three regions. But despite the higher ratio of gamers in the UK, it’s actually France who spend the most money on games with an average expenditure of £22.3 per month. The average UK gamer spends around £18.6 per month and the typical German gamer comes in at around £13.9 per month.
Here’s a handy bullet-point list of some of the surveys findings:
- In Europe, the United Kingdom has the highest ratio of gamers, with 68% of men and 59% of women playing games. In Germany, 63% of men and 54% of women play games. In France, 61% of men and 52% of women play games. That’s an estimated total of 153,133,640 gamers in these three regions alone.
- In Europe, games are most popular in the age group between 10 and 20-years-old, with 87% of 10 – 20-year-olds in the U.K., 81% in France and 78% in Germany all playing games.
- European gamers split their time evenly between game consoles, casual game sites, social networks, mobile devices, downloadable games and boxed games, with no one platform attracting more than 50% of play time.
- Behind the US, which spends £13.2bn per year on gaming, the biggest gaming economy is Germany (£4bn from 24m payers), followed by the United Kingdom (£3.6bn from 16.1m payers), and France (£2.8bn from 10.4m payers).
- European gamers spend more money towards gaming on console games than on casual, social or mobile gaming, with German gamers spending 34% of their gaming money (£4bn 2011 estimate) on console games compared to 8% on casual game sites, 4% on social networks and 8% on mobile games.
- U.K. gamers spend 44% of their gaming money (£3.6bn) on console games compared to 11% on casual game sites, 6% on social networks and 10% on mobile games.
- French gamers also spend 44% of their gaming money (£2.8bn) on console games compared to 10% on casual game sites, 6% on social networks and 10% on mobile games.
- While the number one reason to play most games – casual game sites, social networks, gaming consoles, boxed games, and downloaded games – is to relax and unwind, the main reason European gamers play games on mobile devices is because they’re bored.