Did Square Enix Have Unrealistic Expectations About Some Of Their Games?


Not that long ago Square Enix mentioned that they were slightly disappointed with Tomb Raider’s sales, baffling many. Now, though, the reason has come to light as Square Enix have today revealed their financial statements, which contain some high expectations.

Thus far Tomb Raider has shipped a total of 3.4 million units, with the first million of those sales being generated within the first 48-hours in the UK. Normally a game that ships that sort of number of copies would be hailed as a complete success, so why were Square Enix unhappy? As it turns out whoever handles the sales forecast estimated that the game would ship 5-6 million copies, a number which I can only describe as…..uh, optimistically unrealistic. It’s a great game, to be sure, but the Tomb Raider games haven’t really been in the public eye for a while, and the series had been in a pretty steep decline.

Hitman: Absolution also had some pretty big targets to hit, with Square Enix forecasting 4.5-5 million copies to be sold. Currently it has sold 3.4 million, which again is an impressive figure.

Sleeping Dogs was expected to sell between 2 million to 2.5 million. It actually sold 1.75 million, so at least it was a bit closer to the goal, which is a tad more realistic than Tomb Raider’s and Hitman’s.

The numbers present suggest that both Hitman and Tomb Raider were only going to turn a reasonable profit if they hit over 5-million sales each, and to me that simply seems utterly unrealistic. Why were they made with such huge budgets, when it feels pretty clear that the chances of them making their huge targets was slim. Mind you, it’s easy for me to sit here and say that now.

You can read the full Square Enix financial statements HERE. You’ll need to translate it, mind.

Categories: News

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1 reply »

  1. This is usually the kind of story that would have EA plastered all over it, I always thought of Square Enix as been abit more realistic with there estimations, most developers would love the kinds of sales numbers they have been getting for there titles. Ive just been reading they have let staff go at there LA office, fingers crossed those staff find jobs soon, The games industry is so volatile when it comes to job security but im guessing these staff thought they had better job security then most.

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