Having been the punch bag of the Internet over the last week or so Ubisoft have responded to criticism in that lovably vague PR way by essentially saying, “we’re still right, but we’re going to graciously acquiest to the public anyway.”

Speaking to the BBC Ubisoft  said, “We are working to adapt our services and communications with consumers accordingly, both by changing the way we work with reviewers and by offering customers open betas or other early access to some games, all so that they have the information they need and want,”

Hopefully this means there will be no further post-launch embargoes forced upon reviewers. In a cheery, awesome world it would in fact Ubisoft would join the ranks of publishers such as Koch Media, who are usually happy to provide review code well in advance of launch with almost no embargoes.

The Ubisoft spokesperson then went on to attempt to explain away some of the problems people have been experiencing:

“Having the online elements available and having populated worlds is essential to creating a representative and complete experience for reviewers. Achieving this prior to launch is incredibly complex, which is why some games are being reviewed much closer – or as was the case with Destiny, even after – the game launches.”

In comparison Destiny was built entirely around the idea of having other players exploring the same world you were in, hereas Assassins’ Creed: Unity had option four-player co-op. Sorry, Ubisoft, but that’s not a flattering comparison.

As for the challenges testing co-op before launch was a breeze. I simply went ahead and talked to a few other reviewers to arrange times and voila, co-op was tested. The only things unavailable was microtransaction prices and Initiates.

While the statements reek of the usual PR platitudes we can only but hope some changes are coming.