I’m Daniel Charbit, UK consumer brand & category merchandising manager at Dell
I’m really excited! PC Gamer Weekender is a fantastic event and I can’t wait to check out all the products and games on show. I’ll be busy talking to media and fans alike about our gaming range, but I’m also keen to attend some developer sessions and check out the new games on show.
Touched on above. Our own Dell gaming booth will feature HTC Vive headsets running on Alienware Aurora desktops. I definitely plan on spending as much time as possible there to try out the newest VR games available.
We have always been keen to maintain the identity of Alienware because we know how strong the affiliation is between gamers and the brand. When you buy an Alienware system it’s an exclusive community you join, and the experience of buying a system creates a deep and long-term relationship between the product and the customer. We’ve always wanted this connection to endure and maintaining Alienware’s distinctive identity is part of how we do this.
With Inspiron Gaming, we have a new line of game-ready systems that prioritize what PC gamers care most about such as processor and graphic card units to push the latest PC games, dual-fan cooling for extended play, a high quality visual/audio experience -all at a modest price.
Alienware 13 generation (Echo). The OLED display has a 1ms typical response time which ensures your games look flawless and as OLED displays have self-lighting pixels that can switch off completely to achieve perfect black for significantly higher contrast, games can come alive with breath-taking detail especially in dark areas – You certainly won’t be disappointed!
wants to game well, but is unable to invest in their gaming rig to the same extent. There’s not really any crossover between the lines, with the Inspiron gaming laptop line, for example, starting at £799 and the Alienware gaming laptop line starting at £1,249. In this way, Inspiron gaming really is helping bring PC Gaming to a wider audience.
physical space in a tower chassis allows for more components (including dual or triple graphics card configurations) and better cooling, which in turn can enable overclocking and higher power processors. But things are shifting every year!
they need to. The Alienware amplifier is also a fantastic way to extend the lifetime of your laptop, a few years down the road, so you can update it, when you feel the need to, with a desktop graphics card of the latest generation.
There has arguably been no bigger potential change in the industry than the arrival of virtual reality. It’s in its infancy right now with developers still struggling to get to grips with it and pricetags that put it out of reach of most gamers.
What is Dell’s plan going forward when it comes to virtual reality? What do you think needs to be done to get it into the hands of more consumers?
Our Precision line now also includes VR-ready mobile and tower workstations, giving developers and designers the raw power needed to make compelling VR content for the current and next generation of games and films. This is key to driving the industry forward.
The Dell Precision 7720 is a mobile workstation that doesn’t shackle VR content creators to one place, instead allowing them to work from anywhere they’d like. They are equipped with Intel i7 and Xeon processors and have a 17′′ display that’s available either in 1600×900, 1080p or 4K. It came about precisely because we recognise that there’s huge potential in VR, and more demand from content creators to support a variety of new content formats, from VR in gaming through to 360 4K videos – for VR and beyond. Managing and delivering this type of content requires a lot more computing resource than legacy games and content, so we’ve tooled up our Precision line accordingly.
4K is still bedding in as people get rigs that can power AAA games at decent frame rates at this resolution. We’ll see this bed in for a little while. In the future – higher resolutions, even lower latency response times… who can say? But we’re going to stay right in the thick of it, working with gamers and games developers to find out what they need and build it into our product line in the future.
And speaking of next steps, what does the future hold for Dell? What’s coming up next in the lineup and what do you guys have planned for the future?