The changes keep on coming at Xbox as new boss Asha Sharma continues to alter the future of the brand. Just last week she issued a whole new mission statement, shortly before Xbox’s latest financial report saw another huge drop in sales.Today saw a couple more key decisions announced, so let’s delve into them.

An internal memo sent out to Xbox staff and shown to IGN gave us the insight earlier today. And before I get into that, isn’t it funny that these internal memoes keep getting out? Seems deliberate to me, but that’s beside the point.

The memo focused heavily on changing the leadership in Xbox.

“Right now, it is too hard to ship impact quickly,” Sharma told her employees: “we spend too much time inward instead of with the community; and we lack the capability we need in some key areas.”

That sounds like a potential admission that there’s also too many damn managers slowing everything down. But I may be reading far too much into it.

Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers.
Today, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business…

— Asha (@asha_shar) May 5, 2026

Xbox veteran Jason Ronald, who has been with the company for 20 years, is now leading Project Helix and the Xbox platform. Meanwhile, several of Asham Sharma former colleagues at CoreAI will assume leadership roles within Xbox.

“Today, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business back on track,” said Sharma on social media earlier today, confirming what was said in the internal memo.

Understandably, this has cued some people to think that Xbox will be getting more AI pushed into it, but that may not be the case. In the same post from earlier today, Asha Sharma announced that Co-pilot is no longer in development for the console: “As part of this shift, you’ll see us begin to retire features that don’t align with where we’re headed. We will begin winding down Copilot on mobile and will stop development of Copilot on console.”

The leadership changes are not surprising: almost every incoming CEO will make sweeping staff changes, but expected or not, it indicates that changes are happening at Xbox. Of course, we’ve seen a lot of changes at Xbox, usually at a rate of about once a month.

Right now, Sharma’s words are just that: words. But to her credit, they’ve been the right words. And the cancellation of Co-pilot on console is promising. Still, there’s a long way to go yet.