Time for some good news, folks, while the industry continues trying to implode itself. Yup, another friendslop game has sold a bazillion copies and taken over the streaming scene.
Mecha Chameleon, the latest indie hit on Steam, has sold a staggering, mind-bending 7 million copies in less than two weeks. To put that into perspective, Ghost of Yotei sold 3.3 million in its first month. A fair comparison? Not really, but still fun to make.
Available on Steam for just £5.29, Meccha Chameleon is an interesting little indie game where players run around trying to hide in the environment. While hiding, they can then paint their character to match their surroundings in a bid to thwart the players trying to find them. The hunters, naturally, have to track them down and shoot them.
On paper, it sounds like a very simple game. And in truth, it is. But it’s also a frankly ingenious idea. Based on the gameplay I’ve seen online in the many, many videos doing the rounds right now, it also looks fantastically good fun. Sure, the novelty will probably wear off in a few weeks, but so what? For just over a fiver, you can have a damn good time and then move on with your life.
So much fun, in fact, that developer duo Lemorion_1224 and Haganeir are now probably multi-millionaires. Not bad for a game that took just two months to make. You read that right. Two months.
Now, because I am a professional journalist — stop laughing — let’s do some extremely rough napkin maths. Someone get me a crayon.
At £5.29 per copy, 7 million sales works out to around £37 million in gross revenue. Steam typically takes a 30% cut, although that drops to 25% after a game earns over $10 million, and then to 20% after $50 million. Based on the current exchange rate, Mecha Chameleon’s Steam revenue would be sitting somewhere close to that second threshold, meaning the developer’s share after Steam’s cut could be somewhere in the ballpark of £27 million.
And yes, before someone angrily adjusts their glasses in the comments, this is very, very rough maths. It does not account for regional pricing, refunds, discounts, VAT, taxes, software costs, licensing, contractors, payment processing oddities, or whatever other money goblins are lurking in the background. If you strip out VAT first, for example, the figure could be closer to £23 million after Steam’s cut.
But whichever way you slice it, that is still a frankly absurd amount of money.
Of course, the Youtube community needs to take a bit of credit, too. Without them, the game would be nothing, but thanks to a bunch of influencers finding it and streaming it, Meccha Chameleon grew at an insane rate.




