PlayStation has no shortage of big hitters that have raked in millions upon millions of dollars. But according to a new report from Alinea Analytics, Gran Turismo 7 has quietly become one of the platform’s biggest earners.

As always with Alinea’s figures, take the estimates with a pinch of salt. The company uses proprietary methods to calculate its numbers, and doesn’t publish the full formula behind them. I remain convinced they are sacrificing goats on altars, and reading their entrails or something. Still, its latest estimates put Gran Turismo 7 second among PlayStation first-party games from this generation, behind Marvel’s Spider-Man 2 and its reported $1.3 billion in revenue.

Gran Turismo 7 has generated an estimated $840 million from 12.7 million copies sold since launching in March 2022, according to Alinea’s report. What stands out is how consistently it continues to sell over four years later. The game has already sold 1.3 million copies this year, generating another $74.7 million in revenue. In 2025, it sold 1.7 million copies and brought in $119.1 million. Go further back, and its annual sales were higher still: 2.7 million copies in 2024 and 2.9 million in 2023.

December is typically Gran Turismo 7’s biggest month for sales, and its Christmas performance has held up even as revenue in other parts of the year has cooled. Alinea estimates that the week around Christmas generated $14.7 million in 2023, $9.3 million in 2024 and $8.5 million in 2025. Those totals were 4.6 times, 3.3 times and 4.6 times the respective years’ median weekly revenue. I guess a lot of people want to buy a racing game as a present.

The holiday spikes are especially striking because the peak weeks in 2023 and 2025 came while the game was at its full $59.99 price, Alinea says. Gran Turismo 7 was discounted later in December 2024, but its peak week that year also came at full price. That suggests players aren’t relying on a sale to pick it up.

Alinea also compared Gran Turismo 7 with its closest console rival, Forza Motorsport. It estimates that the Xbox and PC racer has sold around 1.3 million copies across Xbox and Steam, generating just $89.9 million in revenue. By the equivalent point after launch, Gran Turismo 7 had sold 10.2 million copies and generated $676.1 million on PlayStation.

There are caveats to that comparison. Forza Motorsport didn’t launch on last-generation consoles, whereas Gran Turismo 7 did, and nearly seven million players have played it via Game Pass.

There’s another comparison worth making, though. Forza Motorsport may be the closest match to Gran Turismo 7 in terms of its focus on serious racing, but these days Forza Horizon is Xbox’s flagship racing series. How does the more open-world racer stack up against PlayStation’s biggest driving game?

According to a separate Alinea report from October, 2021’s Forza Horizon 5 has generated over $1 billion in estimated lifetime revenue across Xbox, PC and PlayStation. That puts it ahead of Gran Turismo 7’s estimated $840 million, although Horizon 5 had a few months’ head start and is available across more platforms. It’s also been available through Game Pass, giving subscribers a way to play without buying a copy outright.

We don’t have an equivalent total sales figure for Horizon 5, but Alinea has provided a breakdown for some platforms. By July 2026, it estimated that the game had sold 8.3 million copies on Steam and another 6.2 million on PS5. The PS5 version alone had sold 1.2 million copies in the first half of 2026, generating $55 million. In its latest report, Alinea puts the PS5 version’s lifetime revenue at $383.5 million.

Gran Turismo 7 also continues to receive new content. Its latest major update, Spec IV Part 1, added six cars and the SUGO International Racing Course, alongside new features including a vintage car section, a car concierge, brand-specific driving challenges and a car viewer. Sony has announced that a second Spec IV update is planned for December, with another six cars, the returning Autumn Ring circuit, a Family mode, Shuffle Races and online drift trials.

Alinea’s estimates suggest Gran Turismo 7 has become a major long-term earner for PlayStation: it continues to sell millions of copies each year, draws millions of monthly players, and receives substantial updates more than four years after launch.

What I find particularly interesting about all of this is that, amid all the backlash against live service games, Gran Turismo 7 has quietly become one of Sony’s biggest live service successes. It might not be the first game that springs to mind when you hear that phrase, but it has kept players coming back with new cars, tracks, events and other updates for more than four years. Sony certainly considers it a live service game: during an earnings call last year, the company named it alongside Helldivers 2 and Destiny 2 as part of its live service lineup. Perhaps the lesson is that players are quite happy to stick with a game for years, provided it gives them a good reason to keep coming back.