The Xbox-related news just keeps flooding in, doesn’t it? We just learned that Microsoft is allegedly losing hundreds of dollars on each console sold, and now we’re learning that Microsoft has not ruled out spinning the brand off.
This information requires a little bit of explanation, though. The report comes from a website called The Information, which is paywalled. It’s typically viewed as a very reliable source of reporting and information within the tech world. But I am unable to access this information as I do not have the subscription, so the following quotes have been gathered from resetera.com, where a helpful user has included several quotes. However, it goes without saying that I cannot necessarily guarantee that these quotes are completely accurate, nor do I have the full context around each of them.
According to The Information,Microsoft is still considering spinning off the Xbox brand.
As Microsoft gets ready to overhaul its struggling Xbox gaming unit, it hasn’t ruled out spinning out or restructuring the unit as a wholly owned subsidiary, which could make it easier to sell, or creating a joint venture with other partners, according to three people with direct knowledge of the discussions.
The article goes on to elaborate that “Microsoft doesn’t have any imminent restructuring plans, but these options are on the table, the people said.”
The article also mentions that “Microsoft CEO Satya Nadella and Chief Financial Officer Amy Hood have both approved of Sharma’s plan to spend more on top-tier games in the coming fiscal year.”
Yet despite this increasing support for the Xbox brand under the leadership of Asha Sharma, it’s clear that Xbox is still in the danger zone. As we learned recently from journalist Jason Schreier, massive layoffs are apparently expected at Xbox around July. And if The Information is correct, Microsoft is still tossing around other ideas.
The report goes on to discuss that Asha Sharma is heavily pushing to speed up the development of some of their games, specifically Halo, Fallout, and Elder Scrolls. Apparently, Bethesda’s two properties are her biggest focus.
That makes total sense. Fallout is currently benefiting from an excellent TV show, and yet there’s no game to take advantage of that. There hasn’t been one in roughly 8 years, or 11 years if you don’t count Fallout 76. Meanwhile, we haven’t had a new Elder Scrolls in 15 years, and the next one still doesn’t have a release date.




