Last year EA and Activision engaged in what could only be called a verbal bitch-slapping contest that served only to make them look childish and give all of us a good laugh. In case you don’t remember the cause for their word-based combat was that Modern Warfare 3 and Battlefield 3 were releasing around the same time, sparking off a massive war in which both companies slung insults and subtle (eh, yeah) jibes at each other. Although importantly the actual developers of both Modern Warfare 3 and Battlefield 3 only had good things to say about each others games.
It was, to be honest, a dark time for the gaming industry. But one thing is for certain: it was a hell of a marketing campaign, because EA and Activisions bickering helped to draw attention to both titles and the imaginary war between them, as well as helping to spark even more fanboy fueled forum arguments. Y’know, because we really needed that.
Poor #blackops2 you look tired, you should take a year off and rest
— Kevin O’Leary (@KevinJOLeary) May 2, 2012
Admittedly this year EA don’t have a Battlefield title competing with Black Ops II because the Battlefield games use a longer developement cycle, but they do have Medal of Honor: Warfighter which will be releasing in October.
HOWEVER, before everybody starts jumping around and freaking out, it should be remembered that while Kevin O’Leary does work for EA, his own personal opinion is still his own and does not always match that of EA itself. In other words, he’s not the voice of EA.
This is one of those cases where work and personal life collide. Being the product manager for EA, O’Leary should be well aware that anything he says and does reflects on EA itself But at the same time that also means that he can’t voice his own opinions on things, which must be a pain in the ass.
What’s your take on all this?